Index for the Villa Secrets Software Framework

villa-secrets-software-framework

Index for the Villa Secrets Software Framework

Pictured above, we see the system architecture for S-World Networks System Core.
We are currently working on the first component, the Villa Secrets Software Framework.

Presented as four separate components. Magic Keywords, VS Mobile, Magic Menus & The Divergent CRM

 

  1. Magic Keywords, White Hat SEO Software
    Due to the ‘Magic Keywords’ software, despite having no links or local SEO, Cape Town Luxury Villas gets a considerable amount of free organic traffic from Google and Bing for long keyword searches, bringing in 25% of enquiries.
  2. Villa Secrets JQuery Mobile Website
    VS Mobile is a stunning mobile website, that looks and functions like an App, created on the words most stable mobile platform JQuery Mobile.
    This project is 75% complete.
    When complete, the cost for adding VS Mobile to Cape Town Luxury Villas is $8,700.
  3. Magic Menus | Super Intelligent XML Sitemap | CMS Logic
    Magic Menus is a system to improve product ordering and display, incorporates a next generation XML Sitemap. Programmed using a system unique to Villa Secrets ‘CMS Logic™.’
  4. The Divergent CRM The future of Consumer Relationship Management
    Presenting over four hours of Video on the plans on for multi-purpose marketing and efficiency software, the Divergent CRM, the future in Consumer Relationship Management
  5. Development Cost of Divergent CRM and other VSF Software Updates
    This page presents a spreadsheet that shows the 93 different components within the Villa Secrets software, which when combined increase profits by 400% over three years.
  6. Cost of VSF Software and Updates for Cape Town Luxury Villas
    ‘For Cape Town Luxury Villas.com the cost of the Villa Secrets Frameworks Software: Magic Menus, VS Mobile & the Divergent CRM will cost $229,000, which is less than 8% of its development cost.’

Cape Town Luxury Villas – Index and Summary

Cape-Town-Luxury-Villas---Summary-&-Index

Cape Town Luxury Villas – Index and Summary

By Nick Ray Ball 17th March 2016

Cape Town Luxury Villas is an OTA (On-line Travel Agent) specialising in hi end vacation rentals in Cape Town, South Africa.

The business has done well , launched in March 2014, by 2015, in its first full year of trading it created turnover of $650,000, beating its parent website Cape Villas.com , which has been trading since 2002. Generating Share Holder profit for 2 directors of $72,000

The perfect formula for any franchise or outright purchaser, a business that can be taken over without concern about the effects of the CEO’s direct influence. Indeed  this has been grooved twice, as since Feb 2016 a new management team have taken over and to date the new team are doubling both turnover and profit.

 

However, so far, we only have half the story, as the software and systems that have been specified and are in the development queue, VS Mobile, Magic Menus and the 93 profit increasing features within the Divergent CRM are reasonably presented as able to increase profits by 400 over 3 years.

 

Be it as a franchise or a independent company with access to the software updates, the future for Cape Town Luxury Villas.com is very bright indeed.

 

When considering the above, one needs to understand the non profit – reinvest into technological development model of Villa Secrets. As the Villa Secrets network is a prototype for a the S-World network described within ‘The Theory of Every Business’ All franchisee fees are spent on development. The bigger the network, the more development and the more development the greater advantages the individual companies within enjoy.

 

Index

 

  1. Brief History of Nick Ray Ball and Cape Villas.com
    As Cape Town Luxury Villas , was created from the website CapeVillas.com and includes it’s sizeable portfolio of properties, Cape Villas history and the history of Cape Town Luxury Villas developer Nick Ray Ball are relevant.
  2. Introduction
    Development stared in February 2013, at first a complete copy of Cape Villas.com was created. After which every line of code was re written according to Googles SEO guide, which included making the software ‘Magic Keywords’ a new Content Management System and a much improved product display.
    After a year of work, including a API link to the Razor Property Management System, an up to date and more attractive version of the website was created, which became an instant success when launched in March 2014
  3. Asset Value of the CTLV Website and Supporting Systems
    Web development took 1,673 hours which is valued at $95,000.
    The portfolio of villas in Cape Town, (which is now the largest of any agency), the supporting technologies, organic search engine position and the use of Cape Villas.com as a staring point is valued at $94,000
  4. Financials and Management Accounts
    This page presents Cape Town Luxury Villas 2015 financials and 2016 management accounts.
    In 2015 Cape Town Luxury Villas recorded an income of $650,000, with Share Holder profit for 2 directors of $72,000. So far in 2016 figures are greater.
  5. 10 points to consider when selling a business
    Be it as a franchise or outright, Villa Secrets is considering selling Cape Town Luxury Villas. This page looks at 10 considerations by Aldes Atlantic Cape Town. Aldes.co.za are the leading business brokers in South Africa.
  6. 10 Ways to Maximize the Value of your Business
    On this page consider we consider and answer the points made on webpage:’10 Ways to maximize the value of your business‘ by Aldes Atlantic business brokers.
  7. Strategic Growth Plan for Cape Town Luxury Villas
    Considers content marketing, mandates, networking and the benefits of using the future Villa Secrets software, which can increase profit by 400% in three years
  8. 10 Advantages for Members of the Villa Secrets Network
    During the creation of the Strategic Growth Plan, it became clear that most profitable path for Cape Town Luxury Villas was to remain a part of the Villa Secrets Network. As a franchise receiving software updates for free, or a non-fee paying member, paying a pre arranged cost for all software updates.
    However their are more advantages to membership of Villas Secrets that software, 10 are presented on this page, to be elaborated upon at a later date.
  9. Pricing and Valuations
    On this page we consider different valuation methods. Which range from $117,000 to $791,000.We consider selling the business as a Villa Secrets franchise, including all software updates for $117,000. Or as an independent business without updates for $260,000

Continue to the Index and Summary pages about the Villa Secrets Software Framework

Earlier Cape Town Luxury Villas Summary and Index

Brief History of Nick Ray Ball and Cape Villas.com

Brief History of Nick Ray Ball and Cape Villas.com

1971 to 2013

As Cape Town Luxury Villas , was created from the website CapeVillas.com and includes it’s sizeable portfolio of properties, Cape Villas history and the history of Cape Town Luxury Villas developer Nick Ray Ball are relevant.

brief-history-nick-ray-ball-cape-villas

Born in Belgravia, London in 1971, Nick Ray Ball a Cubase network programmer by trade, emigrated to Cape Town and started developing websites in 1999. By 2002 he developed the world’s first Virtual Tour in Adobe Flash and used the technology to create a commercial website www.CapeVillas.com

In 2004 Cape Villas.com recorded significant income, and Nick Ray swopped hats from web developer to operational CEO. By 2007 Cape Villas became the undisputed market leader and had the largest portfolio of villas in Cape Town.

cape-villas-2002-2016

However, by 2011 the lack an efficient CRM or financial systems became a source of great frustration to Nick Ray.

So in 2011 Nick Ray decided to return to his programming roots and made plans to design a superior website framework, with integrated software that would gain momentum in Cape Town and set the groundwork for a global villas network, called ‘Villa Secrets

But before starting on the actual development, a very detailed business development plan was created on the websites: S-World.biz & American Butterfly.

More on the History of Nick Ray Ball and Cape Villas

More on Nick Ray Ball
From CEO to Systems Architect
34 Years of Code
Villa Adventures
Marketing and Branding
String Theory & Networks and Networking

Index and Summary

villa-secrets-summary-index

Index and Summary

Villa Secrets Business Development & Software Framework
For Cape Town Luxury Villas.com

By Nick Ray Ball 14th March 2016

Presented in meticulous detail over 19 pages, including many videos on specifics. However for speedy reading each page has as a headline and a short description, as seen below.

From CEO to Systems Architect

Nick Ray Ball - From CEO to Systems Architect

Nick Ray Ball – From CEO to System Architect.

By Krissy Cabrera 11th March 2016

Born in Belgravia, London in 1971, worked as a programmer and web designer until 2002, when he became CEO and marketer of Cape Villas.com. In 2011 Nick Ray retired to focus full time on the design for Software & Systems that would improve the business.

The combination of his experiences make him uniquely qualified to build a next generation software system for the Vacation Rental industry.

Nick Ray Ball was Born in Belgravia, London in 1971, worked as a Cubase  programmer until 1999 when he swooped to Web Design & Development. Nick Ray has Experience in: System Architecture, Villa Rentals & Marketing, alongside creating a stellar network hypothesis.

Introduction and Summary

cape-town-luxury-villas

Cape Town Luxury Villas.com

By Nick Ray Ball 16th March 2016

Development stared in February 2013, at first, a complete copy of Cape Villas.com was created. After which every line of code was re written according to Googles SEO guide, which included making the software ‘Magic Keywords’  a new Content Management System and a much improved product display.

After a year of work, including a API link to the Razor Property Management System, an up to date and more attractive version of the website was created, which became an instant success when launched in March 2014 and in 2015 Cape Town Luxury Villas.com (CTLV) generated  a turnover of over $600,000 (ZAR 9,115,000) with gross profits of $105,000 (ZAR 1,434,000).

The marketing for Cape Town Luxury Villas.com (CTLV) was primarily Google AdWords, which due to Nick Ray’s 11-year experience with AdWords on CapeVillas.com meat he succeeded where others did not. To Date the AdWords cost is $18,500 (ZAR 280,000) which generated about $73,000 (ZAR 1,004,000) of  CTLV’s gross profit.

An additional $32,000 (ZAR 430,000)  has been made from the SOE software ‘Magic Keywords’ and a high Google placement for ‘luxury’ keywords. In 2016 we started a content marketing strategy and have added a blog. Which presents villas in a magazine format, often with beautiful HTML5 animated slideshows at the top. See…

With a turnover of over $600,000 (ZAR 9,115,000) Cape Town Luxury Villas has done well, and surprised all the big players in the industry. However, it is the future of CTLV that is most exciting.

CTLV is owned by Villa Secrets ltd. But is independently managed. In 2015 by ‘Cape Luxury Accommodation’ and in 2016 by ‘Cape Villas.com’ who pay 25% of gross profit, which is (about a 4.5% of income) to Villa Secrets. Which gets used for development.

Villa Secrets is for all intents and purposes a non-profit company, that invests all income into creating better software and marketing opportunities for its partners. The more money Villa Secrets make the better the software and opportunities are for its network.

Villa Secrets are embarking on a software development project that will take three years and cost at least $3 Million. Some of which will be generate by the sale of Cape Town Luxury Villas.com, and the rest from creating new Villa websites internationally and in Cape Town create a network of in complimentary niches. Such as Safari Bookings, Real Estate Sales, Property Management, Film and Resorts.

Cape Town Luxury Villas will be sold, as a member of Villa Secrets, in a similar method as franchise, but instead of a franchise fee, the contribution of 15% of GP rising to 25% of GP will be spent on improving the profitably of Cape Town Luxury Villas.com and the greater network.

We call the business methodology: ‘Boost it!’ and it is underpinned by some fiendishly complex mathematics. Initially, the contribution will be spent directly on boosting the GP of CTLV, by different direct marketing methods. Then after a set GP point is reached, the contribution will be spent on a combination of boosting factors: The development of software, staffing for media and content marketing, guests gifts and various network expansion exercises.

To assist us to ‘Boost it,’ we are developing custom software that we call TFBMS (Total, Financial, Business & Marketing software). Which adds the ‘Boost it’ algorithm to our current software Magic Keywords,  Magic Menus, VS Mobile and our plan for The Divergent CRM

 

This software is really awesome, it has over 93 different components and its currently forecast to improve profitability by just under 400%. We are proud to be tested on this forecast and present over 4 hours of video on the specifications, see: The Divergent CRM

However, the software and direct marketing is not the only way we ‘Boost it!’

Another method, which becomes available to a team that contains a good sales person, is that CTLV, as the principle villa rental agency in the Cape Town Villa Secrets network will receive the enquiries form the Villa Secrets website, this alone could immediately increase revenue by 100% and more and increase the likelihood of gaining property mandates.

Then comes the Cape Town network, which is currently being considered as: An Architect, a Villa Hotel management company, a Real Estate agent, a Safari specialist an Apartments specialist, an International Luxury Villas company and an internationality recognised Brand. At the last count this union creates 31 distinct reasons why CTLV will increase profit.

All together ‘Boost it!’ has a portfolio of opportunities that can boost a company by up to 6400%

And here’s how we do it: Ŝ = (Ḡ x § x Ѳ x Ś x Ś2 x ᶆ x ʧ ) x ϻ

Note the ‘ϻ’ at end, that stands for ‘Available Market share’ this tells us is that boosting a single company continuously is not always the best way to higher profits, instead in some or many cases its better to use the most economic boosting methods in one location then expend to a new location.

This brings us to what, for me, is by far the most interesting part of the plan. Its called ‘POP,’ which stands for ‘The Pressure of Profit Investment System’ Their is an accompanying article and spreadsheet for this, but its simple enough to explain:

At a set point of Gross Profit of between ZAR 5,700,000 & ZAR 7,600,000. (a 400% to 530% improvement on 2015). All additional profit, and all of the 25% contribution to Villa Secrets is used to create either a second Villa Rental company in a different location, a company is a different niche  in the same location or as has had thousands of hours of consideration, create a resort development.

This ecologically friendly venture was  macro economically (in a big way) described in 2012, within the book ‘The Theory of Every Business‘. And as is now micro economically (in a small way) described as a  collection of 8 beach front super-villas and a 7 star hotel designed by Stefan Antoni in Koh Samui, Thailand.

No matter where we build or how small or large the development, our ace in the hole, will be the ability for the Villa Secrets network, to boost and market the villas. Achieving excellent rental returns and selling at a premium due to the position and quality of the architecture, the rental return and the collection of realtors in the network.

The exact path we take will be decided based upon after much research and the application of this algorithm: P x gs x (Ŝ x ϻ) = Ѫ

Don’t hate the maths, this math shines the way for every owner of a Villa Secrets company to own their own mansion within 10 years. Plus it has the capacity to do great good as it is modelled on physics of  ‘Theory of Everything.’

Lastly it worth mentionaing that as the Villa Secrets network prototype, I have a a great desire to see Cape Town Luxury Villas.com do as well as possible, as it sets a president for all other Villa Secrets ventures.

Thanks you for reading
Nick Ray Ball

 

Villa-Secrets-Software-Framework-&-Marketing-Systems

villa-secrets-software-framework

Villa Secrets Systems & Software Framework

By Nick Ray Ball 13th March 2016

Pictured above, we see the system architecture for S-World Networks System Core.

We are currently working on the first component, the Villa Secrets Software Framework.

Presented as four separate components. Magic Keywords, VS Mobile, Magic Menus & The Divergent CRM

For more on the PQS see ‘Nick Ray Ball – String Theory, Networks and Networking.
‘We build the products that we want to use ourselves’, Bill gates see: Bill Gates and Steve Jobs interview.

After 8 years struggling with systems not compatible with the villa rental industry, and in particular financial systems Nick ray Ball created a development plan for software that would revolutionise the industry.

It started in 2011 with a networking plan for Virgin Group that included, a multi website system, interlinked to GDS’s and PMS to provide inventory, a customer orientated CRM, that went as far as sending presents to previous clients. All tied together with automated financial software that was error free and provided perfect management accounts and forecasts for managers and CEO’s.

Nick Ray Ball – String Theory, Networks and Networking

Nick Ray Ball – String Theory, Networks and Networking

Nick Ray Ball – String Theory, Networks and Networking

By Nick Ray Ball 13th March 2016

The elasticity of String Theory & The Theory of Everything explained as never before, ‘a network of companies, within a next generation Software Framework’

String Theory, Chaos Theory, The Higgs Boson and The Theory of Everything, explained as ‘strings of companies, given power by the S-World/Villa Secrets Network.’

But before the particle physics, some network history. Which in a way started in 1991 and ran till 1999 as a part of Nick Ray’s job as a Cubase programmer was to create Midi networks. However the first, almost global network was nearly created in 2004.

Lux Guides – Virtual Travel Network – 2004

S-World and Villa Secrets stem from a global networking project called Lux Guides.com in 2004, which was the global title for the CapeTownGuide.com & the SouthAfricanGuide.com which were the first working virtual tour websites created using Flash and JavaScript.

Having already made a deal with SA’s only satellite TV network to present the tours on their digital channels, the objective was to connect to Galileo GDS to bring online booking of hotels onto the website.

Quite a lot of work was put in and interesting partners were made along the way, but in the end, the project did not get off the ground, and worse the website domains were not extended and all the work was lost, except for an adaptation that is seen on CapeVillas.com/CTG

Nick Ray Ball – Marketing & Branding

Nick-Ray-Ball

Nick Ray Ball – Marketing & Branding

By Krissy Cabrera 12th March 2016

First mastered SEO in 2001,  PPC Advertising in 2002, Affiliate Marketing in 2005, Content Marketing in 2008 & Branding in 2009. Now all are used collectively.

To date the most financially successful marketing endeavour undertaken has been the creation on Cape Town Luxury Villas.com. Cape Villas made a greater income, but this was created over time within a high service cost model. On the Other Hand, Cape Town Luxury Villas.com (on its second release) was instantly successful and had a far more economic model.

Since 2009 Nick Ray Ball has focused on complex marketing strategies, entangling such strategies into the design of the S-World and Villa Secrets Network.

The marketing behind Cape Town Luxury Villas.com was SEO (Search Engine Optimization) & SEM (Search Engine Marketing) and PPC Marketing in the form of Google AdWords. Of which SEO & SEM accounts for 25% of enquiries and PPC accounts for 65%