Nick Ray Ball – Marketing & Branding
By Krissy Cabrera 12th March 2016
First mastered SEO in 2001, PPC Advertising in 2002, Affiliate Marketing in 2005, Content Marketing in 2008 & Branding in 2009. Now all are used collectively.
To date the most financially successful marketing endeavour undertaken has been the creation on Cape Town Luxury Villas.com. Cape Villas made a greater income, but this was created over time within a high service cost model. On the Other Hand, Cape Town Luxury Villas.com (on its second release) was instantly successful and had a far more economic model.
Since 2009 Nick Ray Ball has focused on complex marketing strategies, entangling such strategies into the design of the S-World and Villa Secrets Network.
The marketing behind Cape Town Luxury Villas.com was SEO (Search Engine Optimization) & SEM (Search Engine Marketing) and PPC Marketing in the form of Google AdWords. Of which SEO & SEM accounts for 25% of enquiries and PPC accounts for 65%